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On the Digital Hybrid Publishing Model of English Reference Books for Primary and Secondary Schools—A Case Study of Foreign Language Teaching and Research Press

Chenluzi Liu

Abstract


English reference books occupy a large proportion in the basic educational books market, and the innovative publishing model is worth exploring. Another valuable question is the way to apply digital hybrid publishing—a new publishing model—in English reference books. In this article, the above problems are analyzed by taking the digital teaching reference products of Foreign Language Teaching and Research Press as examples.


Keywords


English Reference Book; Hybrid Publishing

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References


Feng J. How to adapt publishing of teaching reference books to the digital trend (in Chinese). Information on Publication 2011; (10): 10–12.

Jin Y. Exploration on the innovative mode in the compilation of English reference books (in Chinese). Chinese Editors Journal 2019; (4): 60–63.

Li J. Six digital application modes of “hybrid publishing” of teaching reference books for primary and secondary schools (in Chinese). Publishing Research 2012; (3): 10–12.




DOI: http://dx.doi.org/10.18282/inm.v3i1.340

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