Vol. 4 No. 1 (2021)

Open Access

Original Research Articles

Article ID: 411

Research on the Impact of Short Videos on Urban Tourism Economy—Taking Douyin as an Example

by Congcong Jia, Yijie Long, Jinyang Xu, Xin Liu

Insight - News Media, Vol.4, No.1, 2021; 1159 Views, 43 PDF Downloads

Under the background of global tourism, the pace of development of tourism is getting faster and faster. In some areas, tourism has become an indispensable element to promote regional economic development. With the continuous maturity of the new media environment, it has created a new way for urban tourism promotion and promoted urban tourism marketing to a certain extent. Douyin short video is the "outstanding" among the new media, with a large base of young users, and has gradually become an important position for urban tourism marketing. If the vibrato short video can be used reasonably and fully integrated with urban tourism marketing, greater tourism economic benefits can be obtained. Based on this, this article analyzes the role of Douyin short video in urban tourism marketing and puts forward relevant suggestions.

Open Access

Original Research Articles

Article ID: 445

Approach to Herzog’s Ecstatic Truth: Haptics, Bodily Empathy and Memory

by Jingwen Chen

Insight - News Media, Vol.4, No.1, 2021; 334 Views, 17 PDF Downloads

Approached from a phenomenological perspective, this dissertation aims to develop a better understanding and stress the importance of haptic visuality, which renders critical implications related to the exploration and generate a fresh insight of the ‘ecstatic truth’. Based on the engagement with the sensuousness of Herzog's The land of silence and darkness (1971) 15 , this paper interprets the haptic visuality, embodiment, and kinaesthetic empathy of Herzog’s documentary, thereby advancing the phenomenological understanding of “Ecstatic truth”.

Open Access

Original Research Articles

Article ID: 405

Exploration on Convergence Paths for Campus Media from the Perspective of New Media

by Lu Liu, Boyang Tao, Jiaqian Song, Bohui Li, Ziming Zhou

Insight - News Media, Vol.4, No.1, 2021; 207 Views, 16 PDF Downloads

Media convergence is an inevitable trend due to the continuous development of new media. Campus media plays an important role in universities and colleges, such as rightly guiding public opinion, promoting positive energy and disseminating themes. In the context of all-media development and interactive media technology, it is a common issue to think about how to integrate the campus media and promote the establishment of all-media practical education development platform. Seeking to help relevant researchers, this article mainly analyzes the path of media convergence from the perspective of new media, and how to enhance the ideological leading role of students in universities and colleges with the support of interactive media technology.