Vol. 4 No. 1 (2021)

Understanding audience feedback is crucial in today's media landscape to tailor content effectively. Additionally, exploring digital publishing and media management can better serve the educational market and foster innovative knowledge dissemination.

  • Open Access

    Articles

    Article ID: 340

    On the Digital Hybrid Publishing Model of English Reference Books for Primary and Secondary Schools—A Case Study of Foreign Language Teaching and Research Press

    by Chenluzi Liu

    Insight - News Media, Vol.4, No.1, 2021; 675 Views, 28 PDF Downloads

    DOI: https://doi.org/10.18282/inm.v4i1.340

    English reference books occupy a large proportion in the basic educational books market, and the innovative publishing model is worth exploring. Another valuable question is the way to apply digital hybrid publishing—a new publishing model—in English reference books. In this article, the above problems are analyzed by taking the digital teaching reference products of Foreign Language Teaching and Research Press as examples.

  • Open Access

    Articles

    Article ID: 318

    An Online Review Research Based on Opinion Dynamics Model

    by Zizhan Lin, Jinlian Zhou, Ye Wu, Jinghua Xiao

    Insight - News Media, Vol.4, No.1, 2021; 619 Views, 39 PDF Downloads

    DOI: https://doi.org/10.18282/inm.v4i1.318

    Due to the rapid growth of Internet, consumers obtain information about products and experiences from online rating platforms, which further influences their purchase decisions. Considering the differences in the opinion interaction pattern, traditional opinion dynamics models cannot explain individual review behaviors. In order to explore the evolution process of opinions on the online review platform, we optimized the network structure and confidence thresholds of traditional models based on the collected data from Dianping, and created an opinion dynamics model for online rating platforms. The proposed method can advance the understanding for the evolution process of online opinion.