Vol. 4 No. 1 (2021)

Understanding audience feedback is crucial in today's media landscape to tailor content effectively. Additionally, exploring digital publishing and media management can better serve the educational market and foster innovative knowledge dissemination.

Open Access

Articles

Article ID: 340

On the digital hybrid publishing model of English reference books for primary and secondary schools—A case study of foreign language teaching and research press
by Chenluzi Liu

Insight - News Media, Vol.4, No.1, 2021; 706 Views, 39 PDF Downloads

DOI: https://doi.org/10.18282/inm.v4i1.340

English reference books occupy a large proportion in the basic educational books market, and the innovative publishing model is worth exploring. Another valuable question is the way to apply digital hybrid publishing—a new publishing model—in English reference books. In this article, the above problems are analyzed by taking the digital teaching reference products of Foreign Language Teaching and Research Press as examples.
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Open Access

Articles

Article ID: 318

An online review research based on opinion dynamics model
by Zizhan Lin, Jinlian Zhou, Ye Wu, Jinghua Xiao

Insight - News Media, Vol.4, No.1, 2021; 838 Views, 65 PDF Downloads

DOI: https://doi.org/10.18282/inm.v4i1.318

Due to the rapid growth of Internet, consumers obtain information about products and experiences from online rating platforms, which further influences their purchase decisions. Considering the differences in the opinion interaction pattern, traditional opinion dynamics models cannot explain individual review behaviors. In order to explore the evolution process of opinions on the online review platform, we optimized the network structure and confidence thresholds of traditional models based on the collected data from Dianping, and created an opinion dynamics model for online rating platforms. The proposed method can advance the understanding for the evolution process of online opinion.
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