Vol. 7 No. 1 (2024)

Open Access

Articles

Article ID: 670

The timeliness of constructionist theory in the process of journalistic content production in the digital age

by Cantífula de Castro, Bruno F. Gonçalves

Insight - News Media, Vol.7, No.1, 2024; 43 Views, 20 PDF Downloads

This research explores the relevance of constructionist theory in the production of journalistic content in the digital age. Constructionist theory posits that reality is socially constructed and shaped by the discursive practices of the media, gaining significance within a media landscape profoundly transformed by digitization, the proliferation of social networks, and the use of algorithms. The investigation employs a qualitative methodology, utilizing a systematic literature review of publications from 2013 to 2023, aiming to map the principal theoretical and empirical approaches that discuss the impact of new technologies and communicative practices on contemporary journalism. The findings indicate that the digital era has intensified the constructionist nature of news production, given the multiplicity of voices and agents involved in the mediation process, including an actively participating public in the creation and dissemination of content. It was further observed that digital platforms, by personalizing news consumption through algorithms, create fragmented realities and filter bubbles, challenging the notion of a shared news reality. Moreover, the emergence of misinformation and “fake news” underscores the importance of a constructionist approach to understanding how news narratives are continuously negotiated and reconstructed. It is concluded that constructionist theory remains a valid analytical framework for understanding the dynamics of journalistic production in the digital age, particularly in a context where the boundaries between news producers and consumers have become increasingly fluid.

Open Access

Articles

Article ID: 668

Impact of news consumption on social media during the 2024 electoral campaign in Mozambique

by Domingos Getimane, Rui Paulino Taula, Bruno Miguel Ferreira Gonçalves

Insight - News Media, Vol.7, No.1, 2024; 40 Views, 23 PDF Downloads

This scientific article discusses the consumption of news about the electoral campaign on social networks during the campaign period in Mozambique in 2024. The research was carried out on an exploratory basis, where the issue of news consumption on digital platforms was analyzed based on a bibliographical review of authors in the field, with some incidence of the approach defended by Stuart Hall’s theory of encoding and decoding. This study investigated how different social networks impact on voter interest and the circulation of information. The results reveal a significant relationship of trust in private media and information organizations, which use Facebook to access digital media and WhatsApp to disseminate and share news. Finally, it is important to note that the results achieved had the participation of 160 respondents, all of them Mozambican nationals.

Open Access

Articles

Article ID: 674

Framing in media and communication studies: A bibliometric analysis

by Qijun Song

Insight - News Media, Vol.7, No.1, 2024; 19 Views, 15 PDF Downloads

This paper presents a comprehensive bibliometric analysis of framing and frame theory in media and communication studies, utilizing Web of Science (WOS) data from 2014 to 2023. Framing, as a critical concept in media discourse, shapes public perception by highlighting specific aspects of information while downplaying others. Despite its central role in political communication, news framing, and social media research, there is a notable gap in better incorporating linguistic perspectives, particularly metaphor framing, within the existing literature. Using VOSviewer, this study analyzes co-occurrence networks and thematic clusters to map the evolving landscape of framing research. The results reveal key areas of focus, including political communication, science communication, and identity politics on social media platforms, while also highlighting the underrepresentation of linguistic approaches. This analysis not only identifies influential authors and institutions but also underscores the need for further integrating cognitive linguistic theories, such as metaphor framing, to deepen our understanding of how media discourse constructs reality. The paper concludes by suggesting directions for future research, calling for more interdisciplinary studies to explore the complex mechanisms underlying media framing.

Open Access

Articles

Article ID: 669

The strategic role of integrated marketing communication in building brand value

by Amália Celina Fenias Cutane Comiche, Bruno Miguel Ferreira Gonçalves

Insight - News Media, Vol.7, No.1, 2024; 26 Views, 8 PDF Downloads

The research, guided by an essential question about the optimization of Integrated Marketing Communication (IMC) in the face of current challenges in communication and marketing, focused on studying the active role of this strategy in promoting brand value. The main objectives were to analyze the active role of IMC in consumer perception of brand value and to examine its contribution to strengthening brands. To achieve these objectives, we used bibliographical research with a qualitative approach based on a critical analysis of the literature already published in articles, journals, and books. The results of the research showed the crucial importance of coherence and consistency in the brand message as determining factors for the success of CIM. The continuous adaptation of CIM to changing consumer preferences and market dynamics has become a key strategy for companies. CIM has also proven to be a powerful tool for creating authentic narratives and delivering consistent experiences. Finally, the research concluded that the strategic management of CIM, anchored in an in-depth understanding of brand identity, is crucial to establishing lasting emotional connections with consumers, thus boosting brand value.

Open Access

Opinions

Article ID: 655

Digital transformation in journalism: Navigating big data governance and ethical challenges

by Xinyang Li, Kunpeng Sun

Insight - News Media, Vol.7, No.1, 2024; 25 Views, 9 PDF Downloads

Digital transformation is reshaping journalism, driven by advancements in big data analytics, artificial intelligence (AI), and digital platforms. These technologies offer new opportunities for dynamic storytelling, audience engagement, and content personalization. However, they also present challenges related to data governance, privacy, and ethical standards. As news organizations increasingly rely on data-driven practices, they must navigate complex regulatory landscapes and address ethical dilemmas to maintain credibility and public trust. This paper proposes an integrated framework combining big data governance with journalistic ethics and examines empirical case studies of leading news organizations to illustrate the key challenges and strategies for ensuring responsible and effective use of data.