pisco_log
banner

Research on Pear Video Information Communication Strategy

Xin Zhang

Abstract


From 2012 to 2015, the development of China’s short video industry has been in an exploratory period, with platforms such as Aauto Quicker, beautiful shooting and second shooting. In 2016, the development of short video in China ushered in a growth period, and the number of short video applications increased sharply, which benefited from the improvement of various mobile services, the change of audience reading habits and the capital investment of Internet giants in the short video industry. The competitive advantage of short video is that it is short and pithy, and can make users get rich content in the shortest time, which can meet the needs of users for fragmentation. With the continuous development of short video, short video applications begin to show vertical characteristics, and content production extends to vertical fields, such as food, music, beauty and information. Pear Video was launched in November, 2016, which is positioned to focus on the application of short information video, and it is also an early application of short information video in China. Studying its communication strategy has reference significance for the development of short-sighted information industry.


Keywords


Pear Video; Information; Communication Strategy

Full Text:

PDF

Included Database


References


Wang N. Research on the communication mechanism of information short video—Taking Pear Video as an example (in Chinese). Audiovisual 2020; (7): 155–156.

Guan C. Research on the profit of information short video platform—Taking Pear Video as an example (in Chinese). Journal of News Research 2020; 11(8): 197–198.

Fu H. Media research of information short video—Taking Pear Video as an example (in Chinese). News Communication 2020; (8): 23–25.

Han X. Production mode and development strategy of information short videos (in Chinese). Sound Screen World 2020; (8): 98–99.

Yi R. The innovation and reflection of short video news on news information dissemination—Taking Pear Video as an example (in Chinese). Audiovisual 2020; (4): 170–171.

Zhang Y. The layout, trend and prospect of news short videos in China (in Chinese). News World 2020; (3): 62–65.

Yang X. Innovation path of information short video under 5g background (in Chinese). Young Journalists 2020; (5): 80–81.

Wang X, Li C. Research on the communication strategy of information short video—Taking Pear Video as an example (in Chinese). Sound Screen World 2019; (12): 84–88.

Hu L. Dilemma and path of short video platform of news information—Taking Pear Video as an example (in Chinese). Audiovisual Society 2019; (5): 45–50.

Ren D. Breakthrough and advancement of information short videos (in Chinese). News Front 2019; (11): 26–29.




DOI: https://doi.org/10.18282/inm.v3i1.347

Refbacks

  • There are currently no refbacks.