Research on the Impact of Short Videos on Urban Tourism Economy—Taking Douyin as an Example

Congcong Jia; Yijie Long; Jinyang Xu; Xin Liu

doi:10.18282/inm.v5i1.411

Congcong Jia College of Liberal Arts, Anhui University of Finance and Economics, Bengbu 233000, China
Yijie Long School of Finance, Anhui University of Finance and Economics, Bengbu 233000, China
Jinyang Xu School of Philosophy, Zhongnan University of Economics and Law, Wuhan 430000, China
Xin Liu College of Liberal Arts, Anhui University of Finance and Economics, Bengbu 233000, China

Article ID: 411

1209 Views, 69 PDF Downloads

DOI: https://doi.org/10.18282/inm.v5i1.411

Keywords: Short Video, City Tourism, Douyin

Abstract

Under the background of global tourism, the pace of development of tourism is getting faster and faster. In some areas, tourism has become an indispensable element to promote regional economic development. With the continuous maturity of the new media environment, it has created a new way for urban tourism promotion and promoted urban tourism marketing to a certain extent. Douyin short video is the "outstanding" among the new media, with a large base of young users, and has gradually become an important position for urban tourism marketing. If the vibrato short video can be used reasonably and fully integrated with urban tourism marketing, greater tourism economic benefits can be obtained. Based on this, this article analyzes the role of Douyin short video in urban tourism marketing and puts forward relevant suggestions.

References

Zhang Z, Hua J. Research on Short Video Marketing Strategy of Tourist Destinations[J]. E-commerce. 2019: (09).

Zhang R. Research on promoting tourism marketing in Harbin with the help of Douyin short videos[J]. Modern Marketing (Late Period). 2019: (09).

Zhou N. Research on the topic of Douyin in tourism marketing based on network UGC[J]. Market Weekly. 2019: (08).

Feng Y, Liu X. Research on the integration of “trembling short video” and Longnan tourism marketing[J]. Journal of Hebei Vocational College of Tourism. 2019: 24(02).

Li C. Research on tourism destination marketing strategy based on the communication characteristics of short video platform——Taking Douyin App as an example[J]. Modern Communication. 2019: (09).

Jiang C, Cai C. The influence of short video on tourism marketing communication from Douyin [J]. News Frontier. 2019: (01).

Lu C. Tourism marketing takes advantage of short videos to detonate new attractions [J]. Shopping Mall Modernization. 2018: (23).

Shen H, Gao Y. Analyze the value research of Douyin in tourism implicit marketing[J]. Advertising Grand View (Theory Edition). 2018: (05).