Suggestions on Promotion of “Zhejiang Made” Relying on “The Belt and Road Initiative” Policy

  • Jianping Jiang Zhejiang Institute of Standardization
  • Fengqing Xiao Zhejiang Institute of Standardization
  • Xiaoming Liu Zhejiang Institute of Standardization
  • Yan Ge Zhejiang Institute of Standardization
Article ID: 481
120 Views, 23 PDF Downloads
DOI: https://doi.org/10.18282/ii.v3i4.481
Keywords: Regional Brand, Brand Development, Brand Internationalization, Zhejiang Made, Standard Export, the Belt and Road

Abstract

The “Zhejiang Made” brand with logo “Defined Quality” is a regional public brand that comprehensively represents the benchmarking image of the enterprises and products in Zhejiang Province of China. This brand has achieved good application results in promoting internationalization and promoting enterprises to actively participate in the national “the Belt and Road initiative” strategy. This paper summarizes internationalization path of the “Zhejiang Made” brand. And the tendency of the brand’s development is prospected based on the summary.
Published
2021-12-13
How to Cite
Jiang, J., Xiao, F., Liu, X., & Ge, Y. (2021). Suggestions on Promotion of “Zhejiang Made” Relying on “The Belt and Road Initiative” Policy. Insight - Information, 3(4), 21-24. https://doi.org/10.18282/ii.v3i4.481
Issue
Vol. 3 No. 4 (2021)
Section
Article

Copyright (c) 2021 Jianping Jiang

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References

Tao J, Zhang QQ, 2021. Trade Effect of Chinese Standards Export under the Belt and Road Initiative. Science and Technology Management Research, 41(16):177-184.

Yan G, Jiang JP, Liu XM, 2019. Research on the Internationalization Demands, Problems, and Countermeasures of “Made in Zhejiang” Standards. Science & Technology Industry Parks, 20:1-2.