Vol. 5 No. 2 (2023)

  • Open Access

    Article

    Article ID: 343

    Research on Recommendation Operation Strategy of News and Information Products

    by Yuxi Liu

    Insight - Information, Vol.5, No.2, 2023; 317 Views, 38 PDF Downloads

    DOI: https://doi.org/10.18282/ii.v2i1.343

    For China’s news industry, personalized recommendation of news and information products is beginning to take off, but it is growing rapidly. Excess information content and limited time and energy of users urgently need common numbers to balance. It is not the ultimate goal to blindly provide users with instant news content as media. With the rising status of users, the times have higher requirements for media. In today’s society, improving information processing ability is more important than the speed of information dissemination. Users are forbidden to keep copper in the information cage. Repeated bloody, violent, misleading and other information are distressing. How to solve information overload for news and information product operators? How to adjust operation strategy from the perspective of users? How to solve the relationship between technical algorithm and manual intervention? How can personalized recommendation promote the development of news industry?

  • Open Access

    Article

    Article ID: 344

    Research on User Experience of News and Information APP

    by Le Gu

    Insight - Information, Vol.5, No.2, 2023; 848 Views, 59 PDF Downloads

    DOI: https://doi.org/10.18282/ii.v2i1.344

    With the development of the times and society, the Internet has played a more and more important role in people’s lives. Unconsciously, mobile phones have become an important tool for people to use the Internet. The proportion of Internet users accessing the Internet through mobile phones in China has reached 98.6%, and the number of news users is 663 million. People can access a wide range of information through the Internet only through mobile terminals. In 2017 and 2018, the total number of users of news and information applications increased by nearly 230 million. The use stickiness of news and information APP users is on the rise. The value of news and information independent APP is enhanced, and the diversified features of news and information APP products are highlighted. The success of news and information application is inseparable from every user holding a mobile terminal, and user experience is increasingly becoming a key factor in product development. Therefore, it is of great significance to tap the user’s needs, improve the user experience, and transform the user retention rate to make the products develop sustainably.