Cultural and Creative Product Design (CCPD) Based on Chinese Traditional Culture
Abstract
With the constant development of society in recent years, the cultural and creative industry has drawn more and more attention. In the thousands of years of development of Chinese traditional culture, there are unique aesthetic tastes and rich spiritual elements. Applying these elements in the cultural and creative product design (hereafter referred to as CCPD) can better enrich and maintain ideas and the concept of CCPD, so that these elements can be more easily accepted by the public. When designing cultural and creative products (hereafter referred to as CC products), designers will pay more attention to creativity. In order to use the content of traditional cultural elements, it is necessary to comprehensively analyze the practical and aesthetic effect of CC products, and extract the key cultural elements from traditional Chinese culture, so as to achieve the perfect integration of traditional culture with modern design, and the CC products designed are more in line with people's pursuit.
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